At BLVD United, our leadership and advisory cabinet is composed of industry legends and visionaries who are dedicated to pushing the boundaries of entertainment. With decades of combined experience and a track record of award-winning projects, our leaders bring unparalleled expertise and innovative thinking to every facet of our agency. They are the driving force behind our commitment to excellence, guiding our talented team and fostering a culture of creativity, collaboration, and cutting-edge innovation.
Meet the leaders and advisors who are at the helm of our groundbreaking journey in redefining entertainment.
Jarell “Boog” Houston – Founding Partner & Chief Executive Officer
Award-Winning Artist, Film Producer, Actor and Music Executive
Jarell “Boog” Houston**, widely known as J-Boog, is a multi-talented music producer, film producer, and artist who has left an indelible mark on the entertainment industry. As a key member of the legendary R&B group B2K, Boog captivated global audiences with his natural talent and charisma. Born Jarell Damonté Houston Sr. in Compton, CA, he grew up immersed in music, drawing inspiration from icons like Prince, R. Kelly, and Marvin Gaye. His passion for music led him to B2K, where he played a pivotal role in the group’s success from 1998 to 2004. B2K dominated the charts with hits like “Bump, Bump, Bump,” “Uh Huh,” and “Girlfriend,” all of which soared on the Billboard Hot 100. The group’s profound impact on the music scene earned them comparisons to the Beatles, solidifying their status as global sensations. Their enduring popularity led to a triumphant reunion for The Millennium Tour in 2019, which sold out arenas across the U.S. and garnered a nomination for Billboard’s ‘Tour of the Year.’
Beyond his achievements with B2K, Boog has made significant strides in the film industry. He starred in the box-office hit “You Got Served, “which grossed over $48 million worldwide, and his filmography includes notable roles in “Steppin: The Movie,” “Til Death Do Us Part,” and “Hype Nation 3D.” As an executive producer with Footage Films, Boog has showcased his versatility by producing successful films such as “Til Death Do Us Part,” “Fall Girls,” “Howard High,” and “Rock The Boat.” His extensive work in the film industry, with six films under his belt as an executive producer, underscores his dedication and expertise.
After B2K’s initial disbandment, Boog took time to focus on fatherhood and public service, particularly in youth sports, reflecting his deep commitment to his community. J-Boog’s legacy as a performer, producer, and artist continues to flourish, driven by his unwavering talent, resilience, and versatility. His career is a powerful testament to his enduring influence in the entertainment industry. As he embarks on new projects, Jarell “Boog” Houston is poised to further solidify his status as an icon, with a legacy that inspires and entertains audiences worldwide.
Damuer H. Leffridge – Managing Partner & Chief Strategy Officer
Power Broker, Entertainment Executive, Music Producer, Content Creator, KPOP Innovator and Fintech Entrepreneur
Leffridge is a distinguished Real Estate Finance and Entertainment Executive, boasting nearly $500 million in career sales and investments. As the Founder of The Leffridge Companies, Inc., he provides innovative strategies across real estate and entertainment, serving a diverse clientele that includes Fortune 100 companies, foreign nationals, government agencies, developers, athletes, and celebrities. His expertise has earned him features on major platforms such as ABC, NBC, CBS, Fox, BET, Billboard, Vibe, AllKPOP, Forbes, and Yahoo Finance.
Leffridge has successfully expanded his ventures into music publishing, live event promotions, product licensing, consumer goods, and mobile app development. As the manager of multiplatinum group B2K, he spearheaded their successful 2019 “Millennium” tour. Leffridge was also instrumental in creating and launching the third installment of the bestselling multi-sensory program, “La Biblia Esta Viva — A Bible Experience,” featuring an all-star Latin cast including Emilio Estefan, Mario Lopez, Andy Garcia, Rosalyn Sanchez, Rudy Perez, Jennifer Lopez, Dany Trejo, and Erik Estrada.
In the K-pop industry, Leffridge has been instrumental in bridging the gap between US and South Korean music, collaborating with artists like Chris Brown, Jay Bum Park, YG, T-ara, Eric Bellinger, Brave Brothers, Wiz Khalifa, and more. These partnerships have been highlighted in Billboard and Yahoo Finance, contributing to the global expansion of K-pop.
Beyond his professional achievements, Leffridge is deeply committed to community service, serving on the boards of world peace leader “Big U” and Developing Options, and the Dawn to Dusk Foundation, advocating for at-risk communities and animal welfare.
His impressive client roster includes DreamWorks, Keller Williams, MBK Korea, ReMax, Sony, Verizon, FNC Korea, Coldwell Banker, The City and County of Los Angeles, Nationwide RE Executives, Century 21, The Urban League, ERA Realty, Jamie Foxx, Chris Brown, TD Jakes, Jarell Houston, Bentley Kyle Evans, Dawn M. Haynes, Lil Wayne, Lamont Bentley, Tiny Lister, Toni Braxton, B2K, Pocket Doll, Brave Brothers, Wiz Khalifa, Saay, Jay Bum Park, Snoop Dogg, Dreux Frederic, Conrad Hilton, Raz B, YG, Tim Brown, Evander Holyfield, Chico Benymon, Tyrese, Tichina Arnold, Alex Thomas, WhoKR, CJ Entertainment, Maddox Defense, State of Arizona, CJ Investments, DKB, BAE 173, Fantasy Boys, Class:y, Global Hue, and The Faith Agency.
Ron Belk – Senior Partner & Chief Technology Officer
Award-Winning Executive Producer, Content Creator, IT Executive, and Technology Innovator
Ron Belk is a highly accomplished technology executive with over 23 years of experience providing solutions for mission-critical network systems. He is an executive producer of the exceptionally successful Zondervan-published Audie Award-winning audio Bible, “The Bible Experience.” This project features a constellation of stars, including three Oscar winners, five Golden Globe winners, seven Emmy winners, and twenty-three Grammy winners, led by Academy Award-winning actors Forest Whitaker, Cuba Gooding Jr., and Denzel Washington, along with Angela Bassett, Blair Underwood, and Samuel L. Jackson.
Ron has a solidified history of leading network infrastructure deployments and improvements, demonstrating a detail-oriented approach with a track record of delivering infrastructure enhancements on time and with minimal impact on production. He is credited with the development of more than 39 interactive websites and mobile applications. His ‘whatever-it-takes’ approach, combined with his unique perspective on the convergence of technology and multimedia, has led him to launch successful start-up businesses in the internet, mobile, and media arenas.
Since 2005, Ron has led four award-winning production groups to produce some of the most impactful Biblical multimedia products in recent history. He has been a member of executive leadership teams in partnership with the largest Bible publishers and distributors in the world, directing strategy, media production, marketing, and creative efforts for print and digital products. With a goal of leveraging technology to increase Bible engagement, the products his groups produce continue to be the most sold in their content genre. Ron is an executive with experience in entertainment, technology, diverse media, and marketing at start-ups, Fortune 500 companies, and not-for-profit organizations.
In multimedia production, Ron’s notable projects include “The Bible Experience” audio Bible with $80M in retail sales, the “NIV Live” audio Bible with $43M in retail sales, and “The Action Bible” Spanish mobile app with $12M in retail sales. His career awards include ‘Most Innovative Product of the Year’ by Entrepreneur Magazine, Audiobook of the Year at the Audies, the Earphones Award from AudioFile, Grammy Spoken Word ‘Runner Up,’ NAACP Image Award finalist, Silver Anvil Award, and Tally Award for 100M+ media impressions.
Yong Jason Lee – Senior Partner, Head of Korean Market Relations
Film Producer, Director, Songwriter, Record Producer, Exhibited Artist and Entrepreneur
Jason Lee is an accomplished American film producer, director, songwriter, record producer, artist, and entrepreneur who excels in various entertainment fields, including motion pictures, music, international media, motion picture finance, international entertainment IPs, overseas development, and foreign finance. He founded Glass Guns Films in 1995, a company that completed over 100 music videos and numerous commercials for prominent labels such as Universal Music Group, Sony, Atlantic, EMI, A&M, East West, American, Warner Bros., Jive, Hollywood Records, and BMG/RCA. Notable projects include Backstreet Boys’ “Get Down” and N’Sync’s music videos.
In 2000, Jason created the Music Video Commercial Institute (MVCI), the world’s first institute dedicated to music video and commercial film production. In 2004, he produced and A&R’d the first collaboration record between American pop and K-pop, featuring the hit girl idol group Baby Vox along with Tupac Shakur and Jennifer Lopez. In partnership with attorney Bret D. Lewis, Jason formed SEAS ENT in 2006 and successfully released several albums for artists such as Snoop Dogg, Bone Thugs-N-Harmony, Akaholicks, Dogg Pound Gangsters, and J-Ro (of Akaholicks).
By 2007, Jason had joined forces with Paramount Studios’ Maybach Films to form Young Media Group, focusing on urban feature films for the global market. In 2010, he produced, directed, and wrote the major film project “Hype Nation,” featuring Jay Park, Aom, and Cary-Hiroyuki Tagawa, which made a significant impact worldwide.
Throughout his career, Jason has worked with an impressive roster of clients, including Universal Music Group, Sony, Atlantic, EMI, Warner Bros., Jive Records, BMG, RCA, NSYNC, Backstreet Boys, Baby Vox, Tupac, Jennifer Lopez, Bone Thugs-N-Harmony, Snoop Dogg, The Dogg Pound, CJ Entertainment, Paramount Studios, Chris Brown, Wiz Khalifa, Ray J, Teddy Riley, YG, Jay Park, Jessi, Sistar, Brave Brothers, T-ara, and Danbi, among others.
Aiden Yoon – Chief Investments Relations Officer
Capital Markets, M&A Specialist, Hospitality & Gaming Finance
A seasoned financier with deep expertise in private equity, mergers and acquisitions, private banking, and real estate development. His diverse portfolio spans IT finance, hospitality, and gaming, demonstrating his versatility and strategic acumen across various sectors.
In 2008, Aiden made a significant mark by financing and becoming the largest shareholder of Shin Myung BNF, one of South Korea’s top three food suppliers, listed on the Kosdaq. His strategic foresight continued to shine in 2017 when he financed INCON, a Kosdaq-listed company that successfully entered the Nasdaq through a reverse merger with Variant.
Aiden’s influence grew in 2019 as he financed Central Bio, becoming its second-largest shareholder, further solidifying his reputation as a key player in the industry. Most recently, in 2023, he financed B2N, a Kosdaq-listed company, securing his position as a major shareholder. Aiden Yoon’s career is marked by his ability to identify and capitalize on high-potential investments, making him a leading figure in global finance.
Scharrell Jackson – Chief Financial Officer
Financial Strategist, Speaker, Corporate Coach, Investment Guru, Equity Manager, and Pecuniary Innovator
Scharrell Jackson is a trailblazer who has excelled in male-dominated industries for over 25 years, holding pivotal roles as Chief Operating Officer and Chief Financial Officer. Throughout her illustrious career, she has masterfully navigated the challenges of being the sole female and minority in the room, all while successfully raising three sons as a single mother. Scharrell’s extraordinary journey has been marked by her ability to remain authentic, finding joy and peace without compromising her values.
With a wealth of business acumen, Scharrell has consistently delivered exceptional results. Her strategic leadership has driven impressive year-over-year growth rates of 25% and skyrocketed top-line revenue from $3.5 million to $400 million. Under her guidance, organizations have achieved remarkable staff retention rates of 95% and an average headcount growth of 5X, alongside significant operational expense reductions exceeding 25%.
Her clients, which include Squar Milner, Lendistry, Adelante Advisors, Infinity West, RSM US LLP, MGO, and the LA Times, have all benefited from her visionary leadership and innovative approach. Scharrell Jackson is a testament to the power of resilience, dedication, and strategic thinking in driving business success and breaking barriers.
Darryl Woods – Strategic Communications & Business Development
Entertainment Executive, Immobilizer, Producer, Entrepreneur
An experienced entertainment executive who has worked alongside iconic figures like Rick James, Tommy “Tiny” Lister, Darius McCreary, Duane Martin, Morris Chestnut, LA Buck and Ray J. With a rich background in sales and business communication, Woods has a proven track record of building and managing successful client relationships. His dynamic career spans various industries, where he has consistently delivered results, whether leading teams or driving sales. Darryl’s expertise is supported by his education in Business Communication from Dominguez Hills University and certifications in real estate and life insurance, reflecting his commitment to excellence and professional growth.
Bret D. Lewis, Esq. – Chief Legal Officer
Entertainment Executive, Immobilizer, Producer, Entrepreneur
Bret D Lewis best known as the “Attorney for the Stars” before making his presence in Hollywood practiced in mergers and acquisitions, corporate litigation, start ups, Entertainment IP’s, and Initial Public Offerings. Former associate for Debevoise & Plimpton NY, Paul, Weiss, Rifkind, Wharton & Garrison and David A. Braun, P.C
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